WTF is natural?

I have been gone for a while and I come to you writing with fresh eyes on various beauty topics. One particular thing has been bothering me for a while. What exactly does “natural” mean??

In my time away from you guys, I have sold over $2,000 in revenue as part of my vegan skin care line, Ara By Essence, traveled a little more, read a lot more and become a brand ambassador for a global beauty brand (I’ll tell you guys a little more about it later). All of which has affected the way I view beauty and the lengths that humans go through to feel physically beautiful. While my philosophy for beauty has not changed (less is still more), my understanding has definitely graduated. In my new role as beauty ambassador, I am often asked “Is this line natural?”. I think that what we (people concerned about overall wellness and ingredients) should be asking is if products are toxic instead.

There are plenty of natural ingredients out there that aren’t productive to overall wellness and skin balance. Things like essential oils, coconut oils, hard clay masks and apple cider vinegar are all natural but can throw off our skins natural functions by way of clogging pores, enlarging pores and messing up our pH balance. Being educated on what your own skin “likes” is not enough. As much as we love to hear that our favorite beauty product has some shit in it that comes from a tree, all “natural” products are not created equal!

Some natural ingredients that can be harmful to the skin (especially easily irritated and dry skin) include lavender, eucalyptus, witch hazel, peppermint, lemon, lime, bergamot, arnica.




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