The Abnormal Beauty Story

I have been keeping a secret. For the past three months, I have been a brand ambassador for a company called Deciem (also known as The Abnormal Beauty Company). You might’ve heard of the brand by way of The Ordinary which is now carried at retailers like Sephora and Ricky’s. The company is an umbrella brand, which means it owns and formulates multiple brands. As of now, there are more than 100 products under the Deciem umbrella. This means it took me a lot of research and trying out to know for sure if I loved the brand. Since it is against my personal code of ethics to promote some shit I don’t use or love, I kept my new role under wraps.

But now, I am here and ready to share with you!

Deciem offers lines for hair, skin and body but for the purpose of simplicity, we are just going to focus on the skin care lines for now. There’s The Ordinary, Hylamide and NIOD (pronounced KNEE-odd).

The Ordinary: This line is so simple that it’s complicated for most people. It’s where you go to figure out what kind of ingredients your skin likes. Also, it helps you to get real about your skin concerns and goals. It has everything from exfoliating acids, retinoids, vitamin C, cold-pressed organic oils and other molecules for various concerns. The best part about the line is, all of the products are priced under $15. The only thing that I am not fond of about the line is that it does not have a cleanser.

Some of my fav products from The Ordinary include EUK 134, Azelaic Acid, Marula Oil.

HylamideThis would be considered the next step up. The formulations are a little more advanced and target more signs of aging. Also, the serums are a lot lighter in texture compared to The Ordinary because they’ll penetrate the skin a lot better. This line has a face cleaner, face mists and uses targeted “boosters” for skin care concerns like sensitivity and congested pores.

Some of my fav products from Hylamide include the High Efficiency Face Cleaner, SuQ Anti-Age serum, Photography Foundation

NIODOkay so NIOD is probably the best thing to come into my life in 2017. Most advanced skincare technology I’ve ever used. The line focusing on preserving the skin health for as long as possible. This explains why it is absent of things like direct acids and retinoids. It is also very special because it not only supplements what your skin is missing but it also trains your skin (via these crazy delivery systems called precursors) to create more of whatever your skin is lacking. Naturally, it is the most expensive line, but not so expensive that you feel horrible about purchasing it. It ranges from $25-$90.

Honestly I love everything I’ve tried from NIOD. It has become a staple in my daily routine (both day and night). I use the Copper Amino Isolate Serum, Fractionated Eye Concentrate, Multi Molecular Hyaluronic Acid, Non-Acid Acid Precursor, Voicemail Masque, Flavanone Mud and Mastic Must.


I know that the website can be a bit overwhelming but if you are ever in need of product recommendations or have any questions, feel free to hit me up and ask!

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One thought on “The Abnormal Beauty Story

  1. First of all Congrats on you new position I’m so proud of you and I love your blog! ❤️❤️❤️

    When I get back from Europe later this week I need a full prescription from the NIOD line! 🙌🏽

    Liked by 1 person

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